We're not just publicists…we're marketers. We influence consumer behavior both in broad strokes and drilling down deep into a particular market segment. And our PR and marketing campaigns are matched precisely to the "brand voice" required, ensuring success whether the audience reflects indulgent luxury or functional mass market. In fact, it is not unusual to find us helping different clients reach the ultra-rich and spendthrifts all in the same day. Services we offer include:
Publicity – News Bureau, Events, Launches and More
Regular editorial coverage – print, broadcast, and online – is essential to a brand's third-party credibility and widespread exposure. We convince journalists to write about our clients by staying abreast of trends and keeping our clients' news one step ahead. From large scale cruise ship, hotel, and product launches to no-cost, high-success email pitches, we maximize news potential at any budget level. See how we have helped The Benjamin Hotel and The Culinary Institute of America with extraordinary publicity results.
Image Management – Brand Development and Reputation Shaping
Building a reputation is about a lot more than just feeling good about your brand. A positive reputation can help you drive rate, attract leading partners, and fare better than your competitors even when times are tough. Deals, value offerings, new product/service launches…they do a lot for your business today. But image management protects your revenues of tomorrow. See how we have helped Cunard Line and The Principality of Monaco with upholding their high-profile images in the worldwide press.
Social Media – Strategy, Execution, and Marketing Integration
Clients love our practical approach to harnessing the massive, overwhelming world of social media. All budgets have boundaries, but the opportunities in social media are limitless. Facebook, Twitter, Pinterest, blogs, Google+, and a hundred other channels you've never heard of…how do you choose where to spend your funds in this unwieldy arena? We know the secrets, and share them with you. See how we helped Loews Hotels knock their social media efforts out of the park with blogger events and Facebook contests.
Crisis Communications – Internal and External
Gone are the days when a company had time – at least until tomorrow's paper – to consult with legal and PR counsel to decide on a response strategy to an emerging incident. Now the internet and social media can elevate even the smallest incident to crisis proportions in an instant. We craft sensible, effective, and tailored crisis communication plans to foster prevention of PR nightmares…and we offer 24/7 communication management services to help you navigate crisis when it hits. See how we helped Simon Pearce, when its beloved Vermont attraction The Mill at Quechee (which receives 300,000+ visitors/year) was devastated by Hurricane Irene in 2011.
Strategic Marketing Consultation
We help clients make smart decisions about how to spend marketing dollars, build brands, structure marketing departments, launch and relaunch products, start companies, and much more. This senior-level service is an integral part of all client programs, but we've also been tapped for an "infusion" of such counsel on a project basis. See how we helped Robinson Home Products stand out – LOUD – from its competitors with an unusual idea designed to yield strategic results.
Senior Executive Services – Speechwriting, Presentation Development, Blog Writing and More
Clients who have discovered our "wordsmithing" talents are instantly hooked. We discreetly work with C-Level and other senior executives to bring power to their voice and make a memorable impact on audiences. We have a knack for crafting the precise words sought, and coaching executives on effective delivery – whether pursuing an acquisition, keynoting at a high-profile conference, or announcing unwelcome news. For personal references in this arena, email us here.
Training and Coaching – Individual or Group
We are natural born teachers, and we love sharing our expertise with clients and colleagues. Our custom workshops and tailored educational programs are focused, effective, and strictly "no fluff." We've identified and trained internal staff to handle social media, educated entire regions on how to market collaboratively, hosted customer service training sessions for annual corporate rallies, and much more. See how we took members of the Atlantic Canada Opportunities Agency (Tourism Atlantic) on a five'night educational journey throughout New England to learn from industry leaders in resort and destination management.
|Game changers. These are PR-led ideas that transform your business and revenue potential. Ask us about some of our faves: the Sleep Concierge, the Sanctuary, the Instant Gourmet Kitchen, the Royal Rendezvous, and the Innkeeper for a Day.|