Redpoint Helps MSC Cruises Say "Buon Giorno!" to Miami
On November 19th, the Redpoint gang was on hand at PortMiami orchestrating the media attention for the arrival of the Italian cruise ship MSC Divina to her new home base, which marks the first time MSC Cruises will have a ship based in the US year round. How did we help get out hordes of press to come and cover the news, when new cruise ships at PortMiami are pretty much a dime a dozen? With a little help from another Italian company…in a really cool way. Ever seen those Fiat cars that can drive on the water? Yep…they were tapped to be the ship's escort into port. The arresting visuals scored the cover of the Miami Herald, a quarter-page photo in the Wall Street Journal, the home page of MSN.com, and more. How do you say "client is doing a happy dance?" in Italian?
Homemade Applesauce, Anyone?
Redpoint welcomes new client BÉABA USA to our family! We're psyched to help this innovative maker of high-design products for the baby and child industry make a big splash here in the US. Founded in 1989, BÉABA is headquartered in France and known worldwide for its stylish and solution-oriented products…particularly the award-winning Babycook, which steams, blends, and purees food in less than 15 minutes. And yes…that photo shows Redpoint-made applesauce being toasted in espresso cups. You didn't expect us to pop champagne at our kick-off client meeting with a baby food maker, did you?
Redpoint Makes a Sweet Match for USTOA
The US Tour Operators Association wanted to tap into a viral community, but had no credible platform in that arena. Viral video sensation "Dancing Matt" Harding wanted to travel the world to remote locations, but needed the means to make it happen. Enter Redpoint, and…voila. We put these two perfect dance partners together and the resulting video scored massive press coverage (including the cover of USA Today's "Life" section, but we're not bragging…), and is gaining more views on YouTube every day. Check out the video here.
Redpoint Wins Big at 2013 HSMAI Adrian Awards
Little ol' Redpoint made a great BIG splash at the Hospitality Sales & Marketing Association International's Adrian Awards Gala on January 29, 2013. With nine awards for 2012 campaigns and PR results, including five Golds, two Silvers, and one Bronze – plus a coveted Platinum Award, which is an honor given each year to a special few "best of the best" entries – Redpoint's sweeping win was among the highest received for the evening. Many thanks go to clients US Tour Operators Association, Ripley's Believe It or Not! Times Square, Oceania Cruises, Regent Seven Seas Cruises, Kennebunkport Resort Collection/Tides Beach Club, and Simon Pearce for their collaboration in producing this award-winning work! Owners Vickie and Chris were thrilled to go up on stage and accept the Platinum Award for the Relaunch of the Simon Pearce Mill at Quechee in the Wake of Hurricane Irene. Read the case study here.
Some New Friends in New England
You know how we feel about Vermont…well, we're delighted to welcome the Essex Resort and Spa to the Redpoint family! This place takes its culinary offerings seriously, from the pastry case of fresh-baked goodies next to the front desk to the two – count 'em two – teaching kitchens. Amazing cooking classes, hot air balloon rides, world-class tennis, gorgeous and pampering spa, Essex Resort and Spa really ups the ante for locavores with its own chicken coop, honey bees, herb and vegetable gardens. And, their own farmer!
A little closer to our Soho home is the Water's Edge Resort & Spa in Westbrook, CT, with a private beach and singularly stunning new two-bedroom villas we'll be launching this year. The sweeping green lawn and bright blue water of the Sound is a perfect backdrop for the classic white shingle architecture of the resort. We can't wait to dig our toes in the sand and lap up the summer sun. (Did we mention the private beach?)
Calling All Romantics…
We'll be raising the roof on romance for the Outrigger on the Lagoon, Fiji, one of Hawaiian-based Outrigger Hotels and Resorts much-lauded resorts. A true tropical paradise, Outrigger Fiji is renowned for honeymooners, destination weddings and more and it will be our pleasure to spread the word about this exotic destination and stunning resort.
Redpoint Spending This Summer at the Shore
Fist bumps everyone…Morey's Piers and Beachfront Waterparks in Wildwood, NJ, will start its 2013 season around Easter, and as their new agency of record, Redpoint's team will be there to "test" the newest rides and attractions when they open. With three amusement piers and two beachfront water parks spanning across 18 acres of amazing Jersey Shore beaches, Morey's is a classic summertime destination. Breakfast in the Sky (on the ferries wheel!), Riptide, Ghost Ship, the Great White Coaster, Joe's Fish Co., Curley Fries…doesn't get much better than this for summer fun.
Redpoint Goes Batty at 2012 Fall Tabletop Market
Fun! We're launching some cool new collections this week in flatware and dinnerware for client Robinson Home Products and its licensed brands Oneida® and echodesign™. Among our favorites is the new Oneida® "Spooky Treats" collection, which features adorable pieces like this 3D "Bat Candy Plate." We'll eat candy off just about anything…but it's so much more satisfying to eat it off of plates this groovy. And we're hoping that the 20+ journalists who are doing private walk-throughs with us to see the new collections will agree!
Redpoint's Travel Division Welcomes Vermont Tourism!
The Vermont Department of Tourism Marketing is tapping Redpoint for PR support beginning this fall, and we couldn't be more excited. Who wouldn't love to promote gorgeous fall foliage, apple and pumpkin picking, haunted getaways, autumn harvest festivals, and more? And with so many friends in the tourism industry scattered throughout the state from Brattleboro to Burlington, we're delighted to share Vermont's news with the world…it feels like promoting family!
Redpoint Speaks! Upcoming Workshops in New England Just Announced…
Chris will be up in New England quite a bit this fall, sharing Redpoint's expertise with our hospitality friends throughout the region. On September 11-13, you can catch her in Woodstock, VT hosting regional workshops on Facebook Marketing for Brands. Then from October 28-30, she'll be in Meredith, NH speaking at the New England Inns & Resorts Association 2012 Annual Conference, helping hoteliers learn how to Stop Social Media from Overwhelming You. And right after that, it's a quick journey up to Burlington, VT to keynote at the annual conference of the Vermont Convention Bureau. Ssshhh. That topic is still a surprise. Want Chris to come speak to your group? Check out www.redpointspeaks.com for more information.
Redpoint Helps Ripley's Times Square Go to the Dogs
How could we not love working for Ripley's Believe It or Not Times Square? In celebration of National Dog Day on August 26, 2012, we helped the Odditorium open its doors to canines for the first time ever, welcoming more than 50 dogs and owners to the museum for free. Dogs and their families were greeted by Ripley's guest sideshow performer, "Beefy," the Upper West Side skateboarding bulldog, as he rolled through the museum showcasing his best tricks and unbelievable boarding skills. Spoil Me Rotten Dog Biscuit Co. supplied doggy ice cream and all-natural biscuits in flavors like carrot cake and "oh so cheesy" for visiting dogs. Water bowls were also stationed throughout the museum to help dogs recharge. Skateboarding dogs and people showing up with carts full of Chihuahuas? Oh yeah…media coverage was intense!
Redpoint & Robinson Home Products: A Recipe for Success
We're cooking up some cool PR and hot jazz for client Robinson Home Products, to herald their arrival back at the International Home + Housewares Show in March of 2012 after a two-year hiatus. With a booth that's half the length of a football field, Robinson is going to own the show in style this year. Planning to be there? Come visit Robinson's Marketplace of Shops at Booth S1062, which features individual boutiques for all of Robinson's owned and licensed brands, including its newest kitchenware brand launches – Squish collapsibles, Moso bambooware, and Zing! kitchen tools and gadgets – and its extensive array of new tabletop introductions for Oneida and fashion leader echodesign.
Get the Champagne Bottle Ready
Redpoint is delighted to be helping client Oceania Cruises launch the m/s Riviera this May in the Mediterranean. It's always a busy time when Redpoint is preparing for a ship launch, and we can't wait to release the news about the ship's godmother and naming ceremony plans! Stay tuned to our Facebook page for updates…exciting photos to come!
Simon Pearce Raises Nearly 100K for Vermont Flood Relief
Redpoint is so proud of client Simon Pearce. Even while rebuilding their own flagship facility in Quechee, VT (which was severely damaged in the wake of Hurricane Irene), the brand committed to helping raise funds to help others in the community as well. Through sales of a commemorative tealight this past fall, Simon Pearce raised nearly $100,000 for the American Red Cross of Vermont and the New Hampshire Valley. We were honored to be a part of the team that helped promote the tealight, and take great pride in representing such a community-minded brand. Way to go, Simon Pearce!
Nova Scotia is getting a taste of Redpoint the week of October 31!
Chris arrives in this gorgeous Atlantic Canadian province to lead a series of Marketing Boot Camps for hospitality industry professionals. Workshops will focus on budget decision-making, tourism packaging, and social media, and Chris will be traveling around the province – from the South Shore to Cape Breton Island – and doing some consulting in between boot camps. Many thanks to Nova Scotia Tourism for asking Redpoint to come share our expertise with its community!
Smugglers' Notch Resort Loves Redpoint!
After seeing Redpoint's keynote address at the Vermont Travel Industry Conference this year, Smugglers' Notch Resort asked us to kick off their Summer Employee Rally with a groovy presentation on customer service. We sent our owner Chris Miranda up to Smuggs to have a little fun training their 500 employees. Lots of laughs and learnings…and Chris reports that the venison sliders at the resort's restaurant are simply to die for!
Redpoint Keynotes at Vermont Travel Industry Conference 2011
If you were at the Vermont Travel Industry Conference on April 12th and 13th this year, then you probably know Redpoint's Chris Miranda as "The Donut Lady." During her keynote address, Lighten Up! Where Did All the Fun Go in the Hospitality Industry?, Chris hand delivered a box of a dozen doughnuts to each table in the room…after Redpoint got the famed Donut Pub in NYC to create and box up 30 dozen Redpoint-branded doughnuts. The surprise delivery – kept under wraps on a bellman's cart until the end of the address – deliciously underscored the presentation's message that you don't have to spend buckets of money to have fun and make an impression. Her writing workshop the next day, Actionable Writing That Gets Results, started in an unusual way as well. Click here to see how. Oh yeah…those people in Vermont aren't forgetting Chris anytime soon!
Redpoint welcomes Simon Pearce to our home furnishings and interior design PR division!
Have you seen their stunning hand blown glass and handmade pottery? Every single product is crafted by hand, so it's incredible that what started as a small glassblowing workshop in Kilkenny, Ireland, has grown today into an "empire" with eight Simon Pearce dedicated retail stores and a network of more than 500 signature stores throughout the US. Travel & Leisure recently named the Simon Pearce Restaurant in Quechee, VT "One of the Most Romantic Restaurants in America." We love having Simon Pearce in the Redpoint family! Check them out at www.simonpearce.com.
Redpoint's Third Annual Marketing Boot Camp Gets Hospitality Executives Pumped Up!
Redpoint's Annual Marketing Boot Camp 2011 was well received by attendees in its two New England locations this year. Limited to 50 participants – and maxed out at that level! – this year's workshops included Your Social Media Voice…Is Anyone Listening?, Tourism PR Today…Is an Obscure Blog Better Than the New York Times?, and Wooing a High Profile Brand Partner. Some of our favorite post boot camp survey comments: "This Boot Camp delivers concepts and information that inspires action and positive change," "Listening to Redpoint's real experiences felt like being let in on a secret…very valuable indeed," "I am no longer afraid of social media," and "Chris rocks! Smart, comical, professional, approachable." Special thanks to the Woodstock Inn & Resort in VT and the Coastal House in ME for being such gracious and enjoyable hosts! To see the curriculum, click here.
Redpoint Tapped as New England Specialists to Educate Canadian Tourism Executives
Oh Canada! Redpoint was recently asked to orchestrate and host a "Best Practices Mission" throughout New England for 18 tourism and hospitality executives from the Atlantic Canadian provinces of Nova Scotia, Prince Edward Island, New Brunswick, and Newfoundland & Labrador. Redpoint escorted the group on a five-night tour of 10 leading resorts and hotels in Vermont, New Hampshire, and Maine. We crafted an itinerary that was rich with coveted guest speakers, engaging educational sessions, and fun surprises (who doesn't love to eat ice cream at Ben & Jerry's HQ before lunch?) along the way. We adore our new Canadian friends, and extend a warm thanks to the folks at Tourism Atlantic, a division of the Atlantic Canada Opportunities Agency, for entrusting us with the responsibility for this mission!
Redpoint's Travel Division Welcomes the Kennebunkport Resort Collection
Redpoint happily adds The Kennebunkport Resort Collection to their client family. The Kennebunkport Resort Collection represents diverse luxury and upscale properties including Hidden Pond, The Tides Beach Club, the Kennebunkport Inn, The Cottages at Cabot Cove and Old Fort Inn and Resort. Check out their collection at www.kennebunkportresortcollection.com.
Redpoint hosts "Marketing Therapy" sessions at the SYTA 2011 Summit
Following last year's successful day of Marketing Therapy sessions at the 2010 SYTA Summit, Redpoint was asked to put up our "doctor is in" sign for two full days this year. SYTA members were invited to sign up for complimentary, private consultations, during which they could seek advice from us on any type of marketing challenge their brand is facing. This year's topics included everything from trade show marketing and brochure overhaul to Facebook strategies, website design, media relations, sales force training, new market development and much more. It was exciting…and yet exhausting! Next year, we're bringing a couch…
Redpoint Wins BIG at the HSMAI Adrian Awards
To add to the excitement of the evening, Redpoint picked up six different awards for our work for Tropicana Casino & Resort, Loews Hotels, Ripley's Believe It or Not! Times Square, Offshore Sailing School and Affinia Hotels. We were awarded the coveted "Platinum Award" for our 3-page story placement on Offshore Sailing School which landed the Weekend Arts cover of the New York Times!
Redpoint's Own Victoria Feldman de Falco is Honored at the 2010 HSMAI Adrian Awards
It was a very exciting evening at this year's HSMAI Adrian Awards as Victoria Feldman de Falco was honored as one of the "Top 25 Most Extraordinary Minds in Hospitality, Sales & Marketing." We couldn’t contain our happiness – the proof is on our Facebook page! We are extremely proud! Congratulations Vickie!
Redpoint "Welkoms" New Client The Dylan Amsterdam to Their Travel Roster
Redpoint is happy to announce the addition of The Dylan Amsterdam – awarded The Netherlands Leading Hotel – to our travel division. The Dylan Amsterdam is a chic boutique hotel on the Keizersgracht in Amsterdam. Check them out at www.dylanamsterdam.com.
Redpoint Welcomes Saint Lucia Tourism to Our Travel Division
We are thrilled to announce Saint Lucia Tourism becoming the newest member to the Redpoint client family. Redpoint is the agency of record for North America, handling a creative and proactive media relations program geared towards travelers in the U.S. and Canada. Check them out at www.stlucianow.com.
Redpoint's 2011 Annual Marketing Boot Camp Dates Have Been Announced
We're heading back to New England this year on March 14 (Woodstock, VT) and 15 (Wells/Kennebunkport, ME) for MBC 2011 – Three Smart Strategies to Make Your Tourism Marketing Dollars Count: Be Interesting, Leverage Partners, and Inspire Storytellers. We hope you'll join us! For further details, click here.
Redpoint Welcomes Tropicana Casino & Resort Atlantic City and the Saybrook Point Inn & Spa to Our Travel Division!
Two new clients have joined the Redpoint family, each offering distinctly different experiences for guests. The famed Tropicana Casino & Resort in Atlantic City will tap Redpoint for consumer and trade PR, strategic brand development, special events, and social media integration, while the luxurious Saybrook Point Inn & Spa in Old Saybrook, CT will leverage our talents in media relations, strategic marketing, community relations, and more. Check them out at www.tropicana.net. and www.saybrook.com.
Redpoint to Speak at the Vermont Tourism Industry Conference in Spring 2010
Redpoint principal Chris Diaz will head up to the Green Mountain State on April 6-7, 2010 to lead two educational workshops at the VTIC, an annual conference that draws the largest gathering of tourism professionals in the state. Attendees can hear Chris discuss how to Be a Better Writer and Cultivate Your Inner Marketer, two of the most popular educational sessions offered through Redpoint's training and development division.
Capital One Awards Redpoint's WellRedKids A Generous Grant
Redpoint's own charity, wellredkids, was recognized by Capital One Bank for our passion to inspire children to read by awarding wellredkids, $5,000! The grant was awarded alongside Big Brothers Big Sisters of Long Island for support of their school based mentoring programs. We are grateful for Capital One's consideration of wellredkids, and helping to support our continued efforts in enhancing literacy, and sparking imagination across Long Island.
Redpoint Receives Gold and Silver Aaron D. Cushman/SATW Travel PR Awards
The Aaron D. Cushman/SATW Travel PR Awards honor the PR side of the travel industry awarding gold, silver and bronze in each category. Redpoint received gold for our work on the launch of Princess Cruises' Ruby Princess in the "Most Creative Special Event" category, and a silver for the U.S. Launch of Cunard's Queen Victoria in the "Single Entry, National Brand" category. Many thanks to Princess Cruises and Cunard Line for being such collaborative partners on their successful campaigns!
Redpoint's WellRedKids Gives Away 500 Books at Summer Book Fair 2009
Once again, Redpoint's own charitable program, wellredkids, has inspired a passion for reading among hundreds of at-risk kids from age six to 17. More than 150 kids attended our Free Book Fair on June 6th at Heckscher State Park on Long Island to select three free books each from among hundreds of titles, including some of today's most popular books. The Twilight series reigned supreme among teens and young adults, with dictionaries and career advice books coming in close behind. Among the younger set, Amelia Bedelia still draws laughs, and a frenzy ensued when word got around that we had a whole bunch of original hardcovers from the Nancy Drew series (who doesn't love The Clue in the Crumbling Wall?). Young boys this year were quite sports-minded, and the youth book series by famed sportswriter Mike Lupica flew off the tables. In all, more than 500 books were given out to kids, packaged in gift bags filled with candy, coloring books, crayons, and other goodies. Check out the latest photos in our wellredkids photo gallery here.
New Hampshire Governor's Conference 2009 Taps Redpoint for Instruction
Redpoint principal Chris Diaz was a featured speaker at this year's New Hampshire Governor's Conference on Tourism in May, delivering lectures to packed rooms on marketing strategy, industry trends, and writing skills. Post-conference, Chris headed up to the Great North Woods of the state to lead strategic planning sessions and workshops on tourism development and promotion in conjunction with the Northern Forest Canoe Trail organization. Business leaders from all industries in the northern part of the state were brought together for Chris' session to brainstorm on economic development through tourism.
Redpoint Welcomes Nonantum Resort in Kennebunkport, ME to Its Travel Division!
We're so pleased to welcome Nonantum Resort to the Redpoint family for brand development, image management, social media integration, and media relations. Just a quick walk from Kennebunkport's famous Dock Square, this 111-room historic inn features waterfront views, dining and live entertainment at 95 Ocean Restaurant, and more than 5,000 sq. feet of banquet facilities for meetings and events. Check them out at www.nonantumresort.com.
Happy 5th Anniversary WellRedKids!
In celebration of this proud milestone, the Redpoint team participated in a 5K walkathon at the famous Jones Beach Boardwalk on Long Island on April 25th. Team wellredkids' 13 team members raised $2,890.00 all of which goes directly to Big Brothers Big Sisters Long Island. Check out our team in the WellRedKids photo gallery.
Happy 7th Anniversary Redpoint!
Redpoint celebrated seven years in business on April 1st (no fooling)! We are so appreciative of the many opportunities our clients have given us over the years to practice our craft with rewarding satisfaction. As always, special thanks go out to charter client Denihan Hospitality Group, who put their faith in our entrepreneurial spirit seven years ago…and are still with us today.
Redpoint Welcomes Solo Business Cases to Our Travel Division!
We're pleased to be handling the image management campaign for Solo, a division of U.S. Luggage Company, with a blend of traditional PR and social media initiatives. Known for its smart and stylish business and laptop cases and backpacks, Solo is available nationally through electronics retailers such as Best Buy and Staples. It recently launched the first TSA approved laptop sleeve, CheckFast, and offers the only Netbook-specific business case with CheckFast on the market. Check them out at www.solocases.com.
Redpoint's Marketing Boot Camp Brings Sage Counsel to Hospitality Professionals
In March, Redpoint hosted a one-day, intensive training experience in Manchester, NH for a group of 30 New England hospitality professionals with three content-rich workshops and a lively Q&A dialogue. Workshops included The Marketing Mix: Deciding How to Spend Your Budget, Be a Better Writer, and How to Generate Creative Ideas. Marketing Boot Camp was a smash success, with participants reporting afterward that it was "an inspiration," "the best training program I've ever attended," "a day that changed how I think about marketing," and "exceptionally effective…I'm going to go home and rewrite my entire marketing plan." Look for Redpoint's Marketing Boot Camp in New York City this summer.
Food for Thought: Chris Diaz Featured Speaker at Northeast Foodservice & Lodging Expo
Did you catch Redpoint's co-owner Chris Diaz speaking about restaurant marketing at the recent Northeast Foodservice & Lodging Expo in Boston on March 23 and 24? If so…we hope you got a seat. It was standing room only for her presentations on Developing Restaurant Promotions that Work, and Tips & Tricks to Help Your Restaurant Sell Itself. Keep an eye out for a series of webinars on related topics that the Massachusetts Restaurant Association has asked Chris to host in the coming months.
Redpoint Sweeps at HSMAI Adrian Awards for Excellence in Public Relations
We were the belles of the ball at this year's Adrian Awards Gala in January 2009, which honored the best hospitality PR and marketing campaigns of 2008. Redpoint was honored with two golds, three silvers, and three bronzes, and we scooped up another Platinum Award this year as well. The Platinum is an exclusive honor reserved for only one entry in each category, and this year's win marks back-to-back Platinums (2007 and 2008) for our work on behalf of Cunard Line. Many thanks to Cunard, The Monaco Government Tourist Office, Princess Cruises, Affinia Hotels, The Benjamin Hotel, Loews Hotels, and the Offshore Sailing School, and all of Redpoint's clients for collaborating with us on these extraordinary, award-winning campaigns!
Redpoint's WellRedKids Program "Holiday Book Drive" A Huge Success
Throughout December 2008, Redpoint partnered with Borders Bookstore in Farmingdale, NY to raise money and collect books for our own WellRedKids reading and literacy charitable program. Redpoint staffers and friends manned the gift wrapping table in exchange for customer donations to WellRedKids, and Borders' month-long book drive collected more than 130 cartons of new books for the program! That's more than 5,000 books!! These will be distributed to kids in our 2009 Free Book Fairs, which Redpoint and WellRedKids hosts throughout the year. For more information about WellRedKids, click here.
Our Travel Division Welcomes Atlantic Stars Hotels & Resorts to Client Roster
Atlantic Stars Hotels & Resorts, comprised of a mix of leisure properties including hotels, restaurants, inns, and touring boats from South Beach to Newport, RI, has selected Redpoint as its agency of record for media relations, special events and marketing PR counsel. Notably, the group's renowned South Beach hot spot, A Fish Called Avalon at the Avalon Hotel, an Art Deco gem, celebrated its 20th anniversary this winter.
Our Home Division Cooks Up Media Attention for Rubbermaid, Oneida, and Crock-Pot
Longtime client Robinson Home Products – for whom we launched the Culinary Institute of America's renowned Masters Collection line of culinary equipment – has turned to Redpoint for added project support on a handful of their most coveted licensed brands. We are thrilled to be launching Robinson's newest kitchen tool products in 2009 on behalf of Rubbermaid, Oneida, and Crock-Pot. The Redpoint "home team" has been putting our muddling, peeling, mixing, whisking, and slow cooking skills to the test in preparation for launching more than 100 new products for these beloved brands at this year's International Home & Housewares Show.